An integrated school- and community-based behavioral health network of care enhances supports and resources available to schools, families, and students and fosters a school climate, culture, and system that supports student and staff well-being.

Outreach Workgroup (formerly Social Marketing and Communications)

The Outreach Workgroup aims to support consistent and equitable school recruitment, increase youth and family awareness of services and supports, and improve access to those services and supports utilizing a variety of strategies including social media, school meetings, and network of care meetings.

Workgroup chairs: Julie Calabro, Carelon and Lisa Girard, FAVOR

Current Focus and Materials

  1. Outreach Logic Model (2024)
  2. CONNECTing Schools to Care IV Students Initiative Press Release (October 20223)

Past Resources

Previously, named Social Marketing and Communications, the workgroup developed and implemented social marketing and communication strategies to increase knowledge of behavioral health services across the state, promote stigma reduction, and advance the system of care values, principles, and philosophy.

  1. Data Stories – The Connecting to Care initiative created data stories on a range of children’s behavioral health and “network of care” topics.*
  2. 2023 Mental Health Awareness Month Calendar – 31 Days of Wellness
  3. Social Marketing and Communications Logic Model (2021)
  4. Connecting to Care Newsletters – see below for links to past newsletters. Sign up to receive the newsletter.